
Anyone looking to save money on their grocery shopping, sadly, now has one fewer tool to work with. The immensely popular supermarket comparison site MySupermarket closed down recently. Which means its thrifty users and shoppers now have to look elsewhere to compare supermarket prices and try to save money on the weekly food shop. This supermarket comparison tool would let you find the best deals on some of the biggest brands – across multiple stores and chains in the UK.
The average grocery bill keeps climbing and hence the time really has come to start looking for a viable MySupermarket alternative. Where else can you go to compare supermarket prices and deals? In this quick guide, I’ll give you a general overview, as well as a handful of grocery shopping tips to save you money in the long run.
Supermarket Price Comparison
Supermarket price comparison might not be something too many people think about. After all, it’s easy to assume Asda or Aldi will have your best interests at heart, as well as your purse or wallet. However, where some supermarkets will save you genuine money in everyday shops and groceries, it’s safe to say that there are a few items which get gauged. This applies even to budget shops.
Therefore, it makes sense to shop around. Why stick with one or two shops when you can take a close look at them all from one platform?
Alternatives to MySupermarket
Thankfully, there are more than a few alternatives to MySupermarket UK shoppers can take advantage of. Here’s my breakdown of the best supermarket comparison sites available now, and why they may be of benefit to everyday shoppers and savers moving forward.
Supermarket Price Comparison Tool from LatestDeals.co.uk
The price comparison tool from LatestDeals is likely to appeal to anyone who wants to simply pick up their phone and scan through for some top savings. The fact that it’s free to sign up for and use, and that both Apple and Android users can get involved and download the app, is a massive bonus.
The platform is simple to use, and what’s more, it appears that there are extra deals, offers and competitions in store for regular users. What’s not to like?

Which? Supermarket Analysis
For something a little more in-depth and on-brand, Which? offers a complete sweep of the big supermarkets. That means you can check your regular shopping demands with Asda, Ocado, Morrisons, Tesco, Sainsbury’s and Waitrose. The checker will also consider a few deals such as price drops, though they won’t take into account multi-buy deals. Therefore, you’ll be looking at genuinely low-priced products.
However, to take full advantage of this service, you’ll need to be a member of Which?. This means there’s a bit of a barrier in place, but users will likely tell you that you benefit from more than just a supermarket comparison tool – the site and consumer platform has plenty more bells and whistles for you to look into. You can also currently sign up for the first month for only £1 so it’s worth a look.
Comparasaurus
The supermarket comparison app with a fun design and name is picking up a fair amount of interest lately. Comparasaurus actually has a bit of a broader scope than most, allowing you to search for shopping not only from Asda, Tesco, Morrisons, Waitrose, Sainsbury’s and Ocado, but also Aldi, Iceland and Lidl. Therefore, it may well appeal to those shoppers looking at the big saver supermarkets at the same time as comparing products.
However, the app has had mixed reviews – doesn’t every app on iOS and Android have mixed reception, though? The platform may be a little simplified for some tastes, meaning if you’d prefer a fully-fledged comparison engine, it might be worth considering the choices I’ve listed for you above.
Shelf Scraper
If you’d prefer to do away with all the bells and whistles and fancy widgets, Shelf Scraper is a brilliant back-to-basics supermarket price comparison tool. Simply type in the product you want to find the best price on, and the site will hunt down rates and costs from the biggest shops and stores. There’s no fees and no demands for you to register.
I think Shelf Scraper makes a solid choice if you just want to compare products without any of the fuss. It might not be the most advanced MySupermarket alternative out there, but crucially, you’re going to need something smooth and easy to use if you want to cut right to the potential savings.
Further Tips to Save on the Food Shop
Regardless of the ways you can compare prices online, there are still a few great ways in which you can save money on your average food shop. It’s not just a case of looking for multi-buy deals and price drops. It’s about being super-savvy about the products you need and the brands that actually matter to you. Here’s a few tips to help you tighten up your food budget moving forwards.
- Make sure to sign up for email lists and newsletters. It’s tempting to think that these are all going to fill your boxes with junk mail, but it might surprise you which deals pop up regularly.
- Beyond this, be sure to sign up for store cards and savings clubs. Some supermarkets such as Asda don’t offer a card, but if you prefer to shop at stores such as Tesco or Sainsbury’s, applying for Clubcard or Nectar is likely to be a good cost-cutting exercise in the long run.
- A great way to get a feel for the best prices out there will be to try shopping at different supermarkets for a few weeks. For example, you could do the exact same shop as Asda in week one, then again at Sainsbury’s for week two, Morrisons for week three, etc. It’s a good way to get a feel for what’s out there in terms of savings and average pricing.
All in all, it’s a good idea to think about shopping around. There’s no need to stick to one supermarket alone unless you have an affinity with the brand, or if you are trying to rack those loyalty points up! Alternatively, use a supermarket comparison engine and find the best prices on the products you love.
Ken says
We’ve just released our free alternative to MySupermarket. It is available for the public at http://www.SupermarketWatch.co.uk. feel free to provide any feedback or comments.
Jon says
Thanks Ken. I’ll check out Supermarketwatch.
Steven says
I found another website that covers all the major supermarkets:
https://mysupermarketpricecomparison.com/
It is super fast and allows me to create a shopping list for each supermarket, at the best prices as well ????
Dave says
Thanks Jon for this article.
I agree with you about Shelfscraper. It’s great and so easy to use.
Siobhan Tomkinson says
Supermarketwatch has no way of sorting, its just a long list of thousands of items. I put in peanut butter and there were thousands, it was impossible to sort by price, price per 100g, brand, store etc. Pretty useless really, its a shame as it seems to have a huge number of listings!
Jon says
Hi Siobhan, haven’t really looked at Supermarketwatch in any detail as yet but does sound like some filters would be useful. I did notice you can just search by brand though: https://www.supermarketwatch.co.uk/search/?q=whole+earth+peanut+butter so could be good for comparing specific products but as you say not so good for comparing across brands without some sort of filtering system.